For this store that was based on a template I added a bunch of contributions like quantity price breaks, products extra fields and quick product updates. I also reverse engineered the autologon contribution that was preinstalled and caused the site to start out in SSL mode. The product listing had to be modified for a better layout and the featured products contribution debugged to include specials prices shown as specials. SEO consultancy and the installing of a html url rewrite module will boost this already very successful site even more.
